The SRx Formula — Business Design, Investor Narrative & Brand Foundations
Problem
SRx had strong scientific grounding but lacked a consolidated business model, investor narrative, and structured documentation. Information lived in multiple draft files, making it difficult to articulate the value proposition, market positioning, and commercial pathway.
Approach
Business Model Canvas and operational capability mapping
Financial forecast structure and pricing approach
Executive Summary, Pitch Deck, Business Plan & IM
Messaging, brand foundations and visual direction
GTM considerations and early partnership roadmap
Outcome
We worked closely with SRx’s founder to build the full business-design ecosystem required to secure investor conversations and prepare for market testing across the UK and UAE.
Investor-ready documentation package used for outreach
Clear market narrative and consistent investor story
Reduced founder workload through structured documentation library
Brand and messaging foundations supporting future expansion