Vertanio — AI Marketing Ecosystem, Operating Model & Early-Stage Product Architecture
Problem
The founder’s vision for Vertanio was clear, but the product concept lacked a structured architecture, commercial model, and delivery roadmap. The challenge was to translate a broad AI-marketing idea into a coherent, buildable system with:
Defined user segments and value propositions
Modular product architecture with clear capabilities
Operating model enabling scalable client onboarding
Clear pricing, positioning and brand direction
Compliance and data-governance considerations for an AI system
A GTM plan that could be executed without a large sales team
Without this structure, the venture risked scope creep, high development costs, and an unclear path to revenue.
Approach
We created a full business-design and product-readiness system that transformed Vertanio from concept into a defined, investor-ready platform.
Our work included:
Product & Architecture Design
Capability map, feature hierarchy and modular product blueprint
User flows for content automation, CRM triggers and campaign orchestration
Integration model for email, WhatsApp, websites, and ad platforms
Early UX direction for dashboard, automations, and analytics views
Operating Model
Client lifecycle (onboarding → automation setup → reporting → optimisation)
1 VA : 4 client delivery model
Internal process design for prompt libraries, templates, and AI-agent scripting
Data governance and compliance considerations (PDPL/GDPR alignment)
Commercial & Brand Development
Pricing model for subscription + add-on automation services
Value proposition and brand positioning narrative
Service tiers for automated + human-in-loop delivery
Go-to-Market Strategy
ICP definition for SMEs, solopreneurs, and agencies
Sales motion via WhatsApp, email funnels, and partner channels
Lead-gen system using content, outreach + live demos
12-month roadmap for product evolution and market expansion
Outcome
We designed the foundational product ecosystem, operating framework and GTM model for Vertanio — a next-generation AI marketing platform enabling founders, agencies and SMEs to automate content creation, campaign workflows and customer engagement from a single, intelligent hub.
Product blueprint now ready for phased development with engineering partners
Clear commercial model enabling predictable revenue and margins
Operating model enabling scale without linear team growth
GTM strategy aligned to founder capacity and early-stage constraints
Brand foundations and narrative consistent with modern AI-enabled consultancies
Documentation pack used for investor conversations and developer onboarding