Sahara Link Trading — Operating Model, Cost Framework & GCC Market-Entry Preparation
Problem
The business was preparing to enter a regulated product category without a structured operational model, pricing clarity, regulatory roadmap, or defined brand direction. This created uncertainty around feasibility, compliance, and financial viability.
Approach
We developed a complete structure for Sahara’s new venture, enabling informed decision-making and supplier engagement.
Our work included:
End-to-end operating model (manufacturing, fulfilment, distribution)
Costing models and margin analysis for multiple product lines
UAE regulatory considerations (product classification, documentation expectations)
Distributor profiling and segmentation
Brand architecture and early visual identity guidance
Commercial modelling to support supplier negotiations and GTM planning
Outcome
We partnered with Sahara Link Trading to design the core operating model and commercial framework supporting their move into wellness, beauty, and nutraceutical categories across the GCC.
Operational clarity used to advance supplier discussions
Brand and business foundations ready for phased GCC rollout
Clear commercial model underpinning pricing and product strategy